Smart decisions, backed by math.

Two decades of independent data science practice, focused on one thing: understanding what drives marketing and sales performance, and building the models and algorithms that put that understanding to work.

Want to see what this looks like for your business? Say hello. Or take a look at our blog, Eureka Moments.

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Model

We identify the causal relationships between your marketing and sales activity and the outcomes that matter — revenue, pipeline, retention.

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Decide

We translate model outputs into concrete recommendations — where to invest, what to cut, and how to prioritize across channels and segments.

→

Activate

We design and implement the scoring models, decision engines, and operational frameworks that make better decisions repeatable at scale.